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THE S
OCIAL B
USINESS E
COSYSTEM

4

The Social Business

Ecosystem

This chapter concludes Part I and the introduc-

tion to social technology applied to business: it

pulls together the elements of the social business

ecosystem—profiles, applications, communities

and forums, and more—and thereby provides the

basis for understanding how to connect current

and potential customers with the inner workings

of your business or organization, where collabora-

tive processes can take hold and drive long-term

benefits.

Chapter Contents

Social Profiles

Social Applications

Collaborative Infrastructures

Brand Outposts and Communities

The Social Ecosystem