Social Media Marketing

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c h a p t e r

8 :

ENGAGEMENT ON THE S

OCIAL W

EB

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Hands-On: Social Business Fundamentals

Review both of the following and apply them to your business or organization as you

create your plan for integrating social technology into your fundamental processes.

The “Engagement db” report from Altimeter (use Google to search for “engage-

ment db”). Try the self-ranking; where does your firm or organization fit?

http://engagementdb.com

The whitepapers in Jive Software’s resources library, in particular “Social

Business Software Adoption Strategies.” Look for the similar resources offered

by other social business software firms, and begin building a library.

http://www.jivesoftware.com/resources

Hands-On: Apply What You’ve Learned

Apply what you’ve learned in this chapter through the following exercises:

1. Make a note of every recommendation you give or receive over the next
   week. Rank them according to the degree of enthusiasm on the part of the
   recommender.


2. Review your own engagement programs, and carefully examine how you are
   measuring or evaluating engagement, and from whose perspective you are defin-
   ing “engagement.”


3. Assuming that you have an appropriate social computing and social media use
   policy for employee use in place now, design a plan for an ideation, support or
   discussion platform that will actively solicit customer-led conversations about
   your firm or organization, or about your brand, product, or service.
   NOTE: If you do not have a social media and technology use policy in place,
   now would be an excellent time to create and implement one.