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SOCIAL
A
PPLICATIONS

12

Social Applications

Social applications combine the attraction of social

objects, the power of the social graph, and the nat-

ural tendency for people to gather and converse.

Because social applications connect, enable, and

coordinate the interactions of participants within

and across communities and other social networks

to which they belong, they offer a straightforward

way to realize a powerful business presence on the

Social Web. This chapter wraps up Part III with

a look at how to define and implement successful

social applications.

Chapter Contents

What Is a Social Application?

Social Applications Drive Engagement

Get Started: Plan a Social Application........................