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TERMS AND D
EFINITIONS

A

Terms and Definitions

In any sufficiently precise study—and the appli-

cation of social technology is certainly no excep-

tion—the need will arise for specific terms that

enable concepts to be translated into actions.

The definitions of many of the terms that are

core to social technology are still evolving; how-

ever, within this book the following have been

adopted and used consistently. More important

than agreeing on specific terms—at a general

level some of these are nearly interchangeable—is

understanding the meaning of the following terms

and then applying these meanings as you develop

your social technology and business programs.

Appendix A presents the key definitions used in

this book, in the order in which they build on each

othe r.

Chapter Contents

Social Object

Social Application

Social Graph

Social Network

Social CRM