Social Media Marketing

358

a p p e n d i x

B :

ONLINE R

EFERENCES

■

Peter Kim

Peter works with Austin’s Dachis Group. Formerly with Forrester Research, Peter

focuses on social technology and its impact on business. You can follow Peter on

Twitter (@peterkim) and read his blog here:

http://www.beingpeterkim.com/

Esteban Kolsky

Esteban’s work focuses on Social CRM and the application of social technology

and the development of social business strategy. You can follow Esteban on Twitter

(@ ekolsky) and read his blog here:

http://www.estebankolsky.com/

J. D. Lasica

Writer J. D Lasica offers his views on social technology, cloud computing, and more.

You can follow J. D. Lasica on Twitter (@jdlasica) and read his blog here:

http://www.socialmedia.biz/2009/05/08/free-ebook-identity-in-the-age-of-

cloud-computing/

Frank Leistner

Frank Leistner, author of Mastering Organizational Knowledge Flow (Wiley, 2010) is

SAS Institutes’ Chief Knowledge Officer. You can follow Frank on Twitter (@kmjuggler).

Brent Leary

Brent Leary is co-founder and partner of CRM Essentials LLC, a CRM consulting/

advisory firm focused on small and mid-size enterprises. You can follow Brent on

Twitter (@BrentLeary) and read his blog here:

http://BrentLeary.com

Charlene Li

Charlene is the author of Open Leadership and coauthor of Groundswell; she is the

founder of Altimeter Group and a former analyst with Forrester Research. You can fol-

low Charlene on Twitter (@charleneli) and read her blog here:

http://www.charleneli.com/blog/

Ross Mayfield

Ross Mayfield is the founder and Chairman of Socialtext. You can follow Ross on

Twitter (@ross) and read his blog here:

http://ross.typepad.com/