Social Media Marketing

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SOCIAL B
USINESS R
ESOURCES
Social Media Today
A highly recommended resource for marketers and similar business profession-
als interested in B2B application of social media and social technology is “Social
Media Today,” cofounded by Jerry Bowles and Robin Carey. Social Media Today
includes contributions by literally hundreds of the best social media/ B2B thinkers and
practitioners.
http://socialmediatoday.com/
Social Source Commons: Nonprofit Resources
A current listing of collaboration tools—with a particular relevance for nonprofit orga-
nizations—is maintained at the Social Source Commons:
http://socialsourcecommons.org/tag/collaboration
The Dachis Group’s Software Service Wiki
Headquartered in Austin, TX, the Dachis Group maintains a wiki-based listing of
social software. It’s a great resource. You’ll find it here:
http://softwarewiki.dachisgroup.com/
Responding to Social Media Mentions
Wondering how to handle a negative mention? The United States Air Force and
Altimeter developed a flow chart that shows you what to do. You’ll find the chart here:
http://www.web-strategist.com/blog/2008/12/31/diagram-how-the-air-force-
response-to-blogs/
Measuring Relative Participation
Bud Caddell’s insightful measurement technique for assessing the degree to which a
community is influenced versus peer led is a great thought-starter. You can follow Bud
on Twitter (@Bud_Caddell) and read about his measurement techniques here:
http://www.seomoz.org/ugc/measuring-participation-inequality-in-social-
networks
International Network for Social Network Analysis
The International Network for Social Network Analysis (INSNA) offers resources for
researchers interested in social network planning and performance. INSNA hosts the
annual Sunbelt conference, centered on social network use and analysis.
http://www.insna.org/