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BUILD A S
OCIAL B
USINESS

3

Build a Social Business

Creating a social business—that is to say, a busi-

ness that is connected through deliberately collab-

orative processes with both its customers and its

employees—is the task now facing many C-level

and other business executives with similar respon-

sibilities. Web 2.0 is challenging business leader-

ship not only in the marketplace but now as well

across business fronts ranging from corporate

reputation and the attraction and retention of

key employees to the design of new products and

services. This chapter looks into the fundamental

concepts of what makes a business “social.”

Chapter Contents

What Is Social Business?

Social Business and Measurement............................

Employees as Change Agents................................