Chapter 3

Head Sets The Stage

CONTENTS

3.1 Template....................... 24

3.2 Achieving Trust................... 24

3.3 Validation....................... 25

3.4 Document Type................... 26

3.5 Head.......................... 27

3.5.1 Character Set..................... 27

3.5.2 Title.......................... 28

3.5.3 Style.......................... 28

3.5.4 Scripts......................... 28

3.5.5 Head to Body Transition.............. 29

3.6 SEO: Search Engine Optimization........ 29

3.6.1 The Basics...................... 30

3.6.2 Scammers....................... 31

3.6.3 The Rules Are Very Secret............. 32

3.6.4 Getting Noticed................... 32

3.6.5 We Can Look Permanent.............. 32

3.6.6 We Can Pay Money................. 33

3.6.7 We Can Swap Links................. 33

3.6.8 Page Design...................... 33

3.6.9 The Bottom Line................... 34

3.7 Review of Previous Chapters........... 34

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