CHAPTER 3. HEAD SETS THE STAGE 31
Required Answer:yes
Exam Question 37(p.338): Give the prototype (pattern) for meta de-
scription.
Acceptable Answer:
Exam Question 38(p.338):For SEO, about how many characters of meta
description are used?
Acceptable Answer: 150
Meta keywords used to be heavily used for SEO. It was abused by many
websites that pretended to be something they were not. Now it is largely
ignored by search engines.
Exam Question 39(p.338):For SEO, are meta keywords very important?
Required Answer:no
(4) They look at our content. We should have good content, the kind of
content that our customer is looking for.
3.6.2 Scammers
Fake Websites: I will definefake websitesto be ones that do not offer
content. Their purpose is not to help users. Instead, their purpose is simply
to make money as easily as possible. I will call the people that provide these
websitesscammers.
Why does this happen?
Google and other sources can place advertisements on pages. Every time an
ad is displayed, a small amount of money goes to the owner of the webpage.
Or every time an ad is clicked on, a larger amount of money goes to the
owner of the webpage.
If we get lots of people to view our page, we can make money from the
advertising that is displayed on our page.
If we can generate lots of pages, each of which gets some viewers, it can still
add up to a lot of traffic.
Advertisers do not like fake websites. Google does not like fake websites. But
there are billions of websites. They use computer-based rules for identifying
such websites, and then they avoid putting them on the first page of the
search results.