CHAPTER 3. HEAD SETS THE STAGE 32
In short, we do not want to look like a fake website. We want to look (and
be) sincere.
So, in the battle of Search Engine Optimization, we need to look good, and
also avoid looking bad.
3.6.3 The Rules Are Very Secret
Places like Google are very secretive about their rules for giving priority to
the best search results. They have good reason. If people knew how they
calculated their rankings, people would scam the system and do things to
fake out the computers.
As it is, people still figure out what is going on and try to scam the system.
So places like Google are always on the lookout for scammers and when they
find them, they move them to the bottom of their rankings. Permanently if
possible.
Avoid looking like a bad guy.
3.6.4 Getting Noticed
Getting noticed is actually not very hard. The search engines have their
armies of web crawlers (also called spiders) that are constantly reviewing
the whole World Wide Web for new content.
My own websites get hit about once a week or once every two weeks by each
of the major web crawlers: Google, Bing (including Yahoo), and others.
So, as long as we can be found, we will be indexed.
When we create a new domain, the crawlers will find the homepage of that
domain. They will not find any of the other pages or subdomains unless
they are linked.
3.6.5 We Can Look Permanent
If we paid for our domain name, like it is a dot-com or a dot-org, and we
bought several years worth of time, then we look more permanent than
someone that gets, oh, I don’t know, maybe a dot-tk domain name and
might just disappear tomorrow.