Theories_of_Personality 7th Ed Feist

Feist−Feist: Theories of

Personality, Seventh

Edition

V. Learning Theories 15. Skinner: Behavioral

Analysis

(^482) © The McGraw−Hill
Companies, 2009

• Social controlis achieved through (1) operant conditioning, (2) describing
  the contingencies of reinforcement, (3) depriving or satiating a person, or
  (4) physically restraining an individual.


• People can also control their own behavior through self-control,but all
  control ultimately rests with the environment and not free will.


• Unhealthy behaviorsare learned in the same way as all other behaviors,
  that is, mostly through operant conditioning.


• To change unhealthy behaviors, behavior therapists use a variety of
  behavior modificationtechniques, all of which are based on the principles
  of operant conditioning.

476 Part V Learning Theories