© 2005 AMACOM, A DIVISION OF AMERICAN MANAGEMENT ASSOCIATION.
This handout is available in PDF form at http://www.amacombooks.org/leadershipact.Introduction to Self-Promotion
The “case” against self-promotion must be made. Answer the following
questions:
- Why do I think I should notengage in self-promotion?
 - What is it about self-promotion that makes me uncomfortable?
 - How might I look at self-promotion from a new perspective?
 - What new information would help me reconsider my assumptions
regarding the practice of blowing my own horn? - Does completing this review change my thinking about whether or not
I should promote myself? 
HANDOUT 37.1