b.The profit-maximizing quantity is 4.
c.The firm’s maximum profit is TR−TC=(4 ×$14) −$56
=$56 −$56 =$0.
Module 59
Check Your Understanding
1.
a.The firm should shut down immediately when price is
less than minimum average variable cost, the shut-down
price. In the accompanying diagram, this is optimal for
prices in the range from 0 to P 1.
b.When the price is greater than the minimum average
variable cost (the shut-down price) but less than the
minimum average total cost (the break-even price), the
firm should continue to operate in the short run even
though it is making a loss. This is optimal for prices in
the range from P 1 to P 2.
c.When the price exceeds the minimum average total cost
(the break-even price), the firm makes a profit. This hap-
pens for prices in excess of P 2.
- This is an example of a temporary shut-down by a firm
when the market price lies below the shut-down price,
the minimum average variable cost. The market price is
the price of a lobster meal and the variable cost is the
cost of the lobster, employee wages, and other expenses
that increase as more meals are served. In this example,
however, it is the average variable cost curve rather
than the market price that shifts over time, due to sea-
sonal changes in the cost of lobsters. Maine lobster
shacks have relatively low average variable cost during
the summer, when cheap Maine lobsters are available;
during the rest of the year, their average variable cost is
relatively high due to the high cost of imported lob-
sters. So the lobster shacks are open for business during
the summer, when their minimum average variable cost
lies below price; but they close during the rest of the
year, when the price lies below their minimum average
variable cost.
Tackle the Test:
Multiple-Choice Questions
- e
- d
Quantity
Price,
cost of
unit MC ATC
AVC
Q 1 Q 2
P 1
P 2
0
At prices above P 2 , the firm
operates with a profit
At prices above P 1 and
below P 2 , the firm operates
in the short run with a loss
At prices below P 1 , the firm
shuts down immediately
Tackle the Test:
Free-Response Questions
- a.
b.$10
Module 58
Check Your Understanding
- a.The firm maximizes profit at a quantity of 4, because it is
at that quantity that MC=MR.
b.At a quantity of 4 the firm just breaks even. This is
because at a quantity of 4, P=ATC,so the amount the
firm takes in for each unit—the price—exactly equals the
average total cost per unit. - The lowest price that would allow the firm to break even
is $10, for the minimum average total cost is $500/50 =
$10, and price must at least equal minimum average total
cost in order for the firm to break even.
Tackle the Test:
Multiple-Choice Questions
- d
- d
- d
- c
- c
Tackle the Test:
Free-Response Questions
- a.
QMC
0
16
1
6
2
8
3
12
4
16
5
20
6
24
7
$10
Price
Quantity
Demand
S-36 SOLUTIONS TO AP REVIEW QUESTIONS