competitive industry would produce decreases to 12, but
profits remain unchanged at zero.
Tackle the Test:
Multiple-Choice Questions
- b
- c
- b
- d
- d
Tackle the Test:
Free-Response Questions
- a.
b.Yes, with the help of barriers to entry that keep competi-
tors out.
Module 62
Check Your Understanding
- a.Cable Internet service is a natural monopoly. So the gov-
ernment should intervene if it believes that the current
price exceeds average total cost, which includes the cost of
laying the cable. In this case it should impose a price ceil-
ing equal to average total cost. If the price does not exceed
average total cost, the government should do nothing.
$1,000
200
400
700
600
–200
–400
0
Quantity of
diamonds
Price, cost,
marginal revenue
of diamond
6 81012 16 20
MR
MC 2 = ATC 2
D
MC 1 = ATC 1
Profit-maximizing
quantity falls. QC
MC shifts
upward.
Profit
falls.
QM Quantity
Price, cost,
marginal
revenue ATC
MC
MR
D
PM
b.The government should approve the merger only if it fos-
ters competition by transferring some of the company’s
landing slots to another, competing airline.
- a.False. Although some consumer surplus is indeed trans-
formed into monopoly profit, this is not the source of
inefficiency. As can be seen from Figure 62.1, panel (b),
the inefficiency arises from the fact that some of the
consumer surplus is transformed into deadweight loss
(the yellow area), which is a complete loss not captured
by consumers, producers, or anyone else.
b.True. If a monopolist sold to all customers willing to pay
an amount greater than or equal to marginal cost, all
mutually beneficial transactions would occur and there
would be no deadweight loss. - As shown in the accompanying diagram, a “smart”
profit–maximizing monopolist produces QM, the output
level at which MR= MC.A monopolist who mistakenly
believes that P=MRproduces the output level at which
P=MC(when, in fact, P>MR,and at the true profit-
maximizing level of output, P >MR=MC). This misguid-
ed monopolist will produce the output level QC,where
the demand curve crosses the marginal cost curve—the
same output level that would be produced if the industry
were perfectly competitive. It will charge the price PC,
which is equal to marginal cost, and make zero profit.
The entire shaded area is equal to the consumer surplus,
which is also equal to total surplus in this case (since the
monopolist receives zero producer surplus). There is no
deadweight loss because every consumer who is willing to
pay as much as or more than marginal cost gets the good.
A smart monopolist, however, will produce the output
level QMand charge the price PM.Profit for the smart
monopolist is represented by the green area, consumer
surplus corresponds to the blue area, and total surplus is
equal to the sum of the green and blue areas. The yellow
area is the deadweight loss generated by the monopolist.
Tackle the Test:
Multiple-Choice Questions
- a
- b
- c
- a
- b
D
MC = ATC
MR
Quantity
Price, cost,
marginal
revenue
PC
QM QC
PM
SOLUTIONS TO AP REVIEW QUESTIONS S-39