It builds consensus naturally around the strongest options: when
done by cross functional teams, including decision makers and
stakeholders, attention is focused on which options are the strongest
toward the product’s objectives, and so consensus is built naturally
around those options.
It informs and drives iteration: critique allows us to use our
expertise and understanding of a domain and an audience to iterate
more frequently. It doesn’t replace other methods we have for
analyzing our design decisions, but rather augments them and adds to
our options.
It’s a life skill: critique doesn’t just apply to businesses and
organizations creating products and services. It applies to any
situation where we create or do something in order to reach a set of
objectives.Unfortunately, critique is often overlooked for a number of reasons, but by
recognizing its value and spending a little time understanding what it is and
how it fits within our teams and processes we can improve the quality of the
conversations our team members have and make critique a natural part of our
communication and process.