It’s based on preference: It’s based on what the individual giving the
feedback personally likes rather than being based on context of use
and the product’s audience.To help ensure your feedback is useful and works toward improving the
product:
Lead with questions. Get more information to base your feedback on
and show an interest in their thinking.
Use a filter. Hold on to your initial reactions, investigate them and
discuss them in the proper context as appropriate.
Don’t assume. Find out the thinking or constraints behind choices.
Don’t invite yourself. Get in touch and ask to talk about the design.
Talk about strengths. Critique isn’t just about what’s not working.
Think about perspective. From whose “angle” are you analyzing the
design?Similarly when asking for feedback, be sure that you aren’t:
Asking with no intention of listening.
Asking when you’re really just looking for validation or praise.When asking for critique, keep the following in mind:
Remember the purpose. Critique is about understanding and
improvement, not judgment.
Listen and think before responding. Do you understand what the
critics are saying and why?
Return to the foundation. Use agreed upon objectives as a tool to
make sure feedback stays focused on objectives.
Participate. Critique the work alongside everyone else.If we understand the best practices for giving and receiving critique, we also
notice a few things about how we collect feedback through various platforms.
The more we’re able to facilitate real-time asking and answering of questions
across the group, the better the exchange is likely to be. This is why in in-
person and teleconferences with visual capabilities tend to be best. However,
feedback tools and email can still be used, they just take more planning and
careful facilitation.