- Remarketing is one feature that all brands love. Have you ever
noticed how you randomly visit a website, and later when you log into
your Facebook profile, you see the ad appearing on your newsfeed? It
may seem like magic, but it’s not. That’s remarketing at work for you.
Brands love this feature because it allows them to re-target audiences
who have recently viewed or visited their website. If an audience
visits the brand's website without taking any further action (like
making a purchase for example), re-marketing gives that brand a
second opportunity to re-engage with that audience through Facebook
advertising. A simple tactic, but one that can dramatically boost
conversion rates.
budkaster2723
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