Chapter 2. Account Set-Up
You've caught a glimpse of the most powerful Facebook features you can use
to boost your business. Among the biggest and most essential ones is a
business page. Now we look at the benefits of having one.
Why do you need a Facebook Page?
In today's world, a Facebook page is essential for organizations and
businesses looking to grow their online presence and reach. Below you will
find the top reasons why you need one too.
Connect with your target customers.
A Facebook Page is one of the best ways to connect with your audience. It's
like having a focus group that you don't necessarily have to pay for. Your
audience will be expecting useful information and that's what you have to
deliver. At the same time, you also get to collect useful information from
your audience like their needs, pain points, expectations etc.
With the help of Facebook Insights, you get to mine more usable data about
how they use your page and interact with your content. By interaction,
feedback, and comments, they can tell you exactly what they want. You
provide them an avenue to directly engage with your brand.
Through Facebook Page, you can humanize your business.
Genuine social connections are what social media is all about. With a
Facebook Page, you give your business a name, a face, and a personality that
people will be able to relate to. You get to represent your business but also
initiate non-business interaction.
You can build a community.
In a Page, existing customers and potential customers can give reviews,
testimonials and feedback. You allow them to share their opinions and voice
any concerns they may have. And you can immediately address them.
Building a community around your brand through a Facebook Page isn't
rocket science. You can do it in many ways including the following.
Post relevant, useful, and interesting links to articles, videos etc.
Initiate conversations by asking your fans for comments, opinions