Social Media Marketing_ 7 books - Charles Edwards

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Introduction


Instagram is a free social media application that is similar in many ways to
Facebook, Twitter and Tumblr. Instagram can be downloaded onto mobile
devices from the Apple iTunes Store and the Google Play Store. Instagram
also has limited functionality as a website it is mostly used for personal
photos that users post and view to connect with friends and family. Like other
social media websites and applications, it can be used to promote your
business, website or blog.


Instagram is often described as Facebook, but only for pictures. Now that
Facebook uses hashtags, this is a fairly accurate description. It connects users
in a fun and quirky way, and the ease of using it encourages users to stay on
permanently. People share their best and worst moments on Instagram, and
since everyone seems to be carrying a phone with a camera these days, it is
perfectly suited to a modern, fast-paced lifestyle. Users keep in touch with
family and friends, and even find new friends on Instagram. Instagram does
not organize the accounts you follow into categories like friends, family,
colleagues, etc. Everything is all together, which makes Instagram very
simple to use.


Nowadays, over 90 million people actively use Instagram. While it has
redefined photo sharing and social media in general, Instagram has also
paved the way for marketing opportunities.


There are many ways to market in social media, but Instagram is one of the
best. The app is constantly being updated and improved, always adding more
functionality for its users. Many free applications do not come with attentive
people behind the scenes making sure that things run smoothly, but Instagram
does. Its developers are always making sure it is seamless and looking for
ways to give users a better experience.


Instagram was launched in 2010 and was bought by Facebook less than two
years after. It bridges a gap between blogging, Twitter and Facebook. People
wanted to share photos and caption them, but not amidst all of the text posts
on Facebook. At the time, Facebook did not have working hashtags, which
Instagram did. Facebook now uses hashtags, because of their popularity on
Instagram and Twitter. What sets Instagram apart is that it gives users the

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