Social Media Marketing_ 7 books - Charles Edwards

(Budkaster2723) #1

ability to move quickly through a lot of images and join in the conversation
when an image is interesting to them. You cannot do this as fast on
Facebook, because you have to read more. On Twitter, the same is true; most
tweets are text, so finding an interesting image is more time-consuming than
on Instagram.


Only a few years ago, Instagram was largely unknown, but it grew extremely
fast. People started using it because of its simplicity and better functionality
than other photo-sharing applications. The number of users skyrocketed
almost immediately after its release. It has not taken long for businesses to
recognize the potential of marketing with Instagram. There was a lot of hype
about it when it was bought by Facebook, but Instagram has lived up to its
good reputation and has only risen in popularity. It seems like everyone, from
large companies to small businesses, has already jumped on the opportunity
to expand their advertising profiles: Nike, Puma, Marc Jacobs, Coach, Red
Bull, Forever 21 – name a brand and you can bet that they have an Instagram
profile.


Instagram is a really great tool for the modern tech-filled world. Everyone
seems to have a smartphone in their pocket and the cameras on them are
getting better and better with each new model. Never before has photography
been so easy and widespread. Gone are the days of shooting photos on film
and waiting to have them developed. Physical photo albums are disappearing
as social media and photography websites are now able to store huge
amounts of photos for you.


Sharing photos has also never been easier. Even just five or ten years ago the
primary methods of sharing pictures were through email and on CDs. Lately,
social media sites have taken over as the way to share. Facebook got this
started, but Instagram really understood the market and ran with it.


You need a mobile device to take photos and post them on Instagram, you
cannot use it just through the Internet on a computer, unless you simply want
to view photos or videos. The application and website both run very
smoothly.


One of the most fun features of Instagram is the built-in photo filters. This
means that you can edit images quickly and easily as you are posting them.
The filters in Instagram are made to be simple, so they do not compare to the

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