versatility of most photo editing software. However, they serve the purposes
of most users. There are filters (19 total) that change images to appear
overexposed, black and white, yellowed, brighter, color saturated, washed
out, orange, in low resolution, sepia toned, or even like old Polaroid’s.
Users can also post videos as well as photos. The maximum length of a video
is 15 seconds, which is a perfect size for the type of browsing that Instagram
users do. Fifteen seconds may not seem like enough time for a video that is
meaningful, but it is. Viewers decide quickly whether they like your video or
not, and this time limit is really an advantage to you, because you do not want
to bore anyone or spend time creating long videos that will hardly be
watched.
There is no reason to ignore Instagram’s potential. If you have a phone that
runs apps, there is no barrier for you to start using it; it is completely free of
charge. Your business can be showcased to millions of potential customers,
many of whom are already shopping around for deals on Instagram. The
Instagram user is someone with a smartphone and some Internet know-how.
Chances are, they already shop online and look for prices and other options
from online sources as well as visiting traditional retail stores. Today’s
consumers enjoy the convenience of browsing online for things they want,
and Instagram makes that easy to do.