Visual appeal
The very essence of Instagram is the visual appeal. The network is all about
images and videos that appeal to its audience. You can communicate with
your audience through images, which are better in the long run than written
content.
Photos tend to encourage more engagement than written content. It is easier
for the audience to see and understand and takes much less of their time.
Instagram also lets you test out different forms of images and find out which
one’s appeal most to the audience. You can then use these on other channels
such as your website or blog and email newsletters. The photo sharing ability
for Instagram enables you to showcase your product in a creative manner.
If you can come up with great content for your Instagram feed, it could
change your whole business and increase sales for you in the long run.