etc.
Encourage them to participate through promotions, giveaways and
contests
Set a part for them to leave feedback and reviews
Provide incentive for staying active on your Page (i.e. most active
member award, recognition, gift cards etc.)It's a great way to attract new customers and build a relationship with them. If
you are successful in bringing them together, you can count on a loyal
following that you can keep on growing and nurturing.
You can also use your Facebook Page for Search Engine Optimization or
SEO.
Creating a page isn't just a venue for you to drive traffic to your blog and
website. SEO is a longer-term advertising strategy that you can maximize
through your Page. Your links, posts and activities published on the Page are
all indexed in search engines like Google. It can contribute to your SEO
efforts and attract more traffic to your business. To achieve your SEO goals,
make sure to fill your Page with rich and relevant content. These things will
help improve your search engine rankings.
Make your business accessible to customers and clients every single day.
Most people log in to Facebook every day and plug in to their favorite Pages.
This means it is crucial for you to regularly update your status, share videos
and links as well as other pieces of valuable information. It will strengthen
your connection with your customers.
To date, Facebook has over 2.2 billion active users and the number is steadily
growing. There are also an increasing number of users that use Facebook to
search for brands, products and services. Your presence in the platform
makes it easier for them to find you. When they find you and connect with
you, they are more likely to stick with you. When you manage to keep them
interested and satisfied, they'd be more than happy to remain loyal and even
share their connections with you.
Your competition has one.
Why should you create a Facebook Page to represent your business? Why not
when your competition has one? Absence in social media leads you to miss