Large Audience
Instagram provides you with an extremely large audience who are also
potential clients. With over 150 million active users, it gives a rather
impressive possibility for your business. Imagine that, being able to market
your business to millions of people all at once.
It is easier than traditional marketing where the audience can see your photos
at once. Compare it to a billboard you put up where only people who drive by
the area can see it, and only those not distracted by one thing or the other.
Instagram on the other hand allows your audience to view the image and they
can hardly miss it on their feed. They are also not limited by geographic
location or time.
The app is also great for when you are expanding to branches across the
world, as it has users all over the world. This allows you to market
internationally, with just one marketing campaign. You can do it all from a
central location without ever having stepped in some of the areas your
audience is from.
The use of hash tags allows you to increase your audience, as more people
can access your content through the hash tag.