More Engagement
Instagram has quite a high engagement rate. When running a marketing
campaign, you want your audience to be as engaging as possible, at that
moment and in future too.
To generate engagement on Instagram is quite easy as all you would need is
to follow those people who talk about your brand, comment on and like
another users’ content. Using hash tags also allows you to facilitate
conversation. You can have the users contribute to a topic by asking a
question.
The community you build on Instagram is likely to engage more often
because they will see your content regularly. Unlike a post on a blog where
they must go to your blog to see additional content,
Instagram lets your followers see content by you on their feed if they are
already on the app.
Such constant engagement ensures that your customers will come back for
repeat purchases. That when one buys from your brand, and they see it again
several times they will most likely buy from your brand again.
Increased engagement also makes it easier to introduce new products to your
audience.