Free Marketing from users
This is the ideal kind of marketing that any business would love to have. It is
made possible by Instagram through User Generated Content. Remember that
your audience is also creating and sharing content of their own.
If you post user generated content, you may be able to tap into a different
audience other than those who follow you. It is also a great way to connect
with your audience and interact even more.
By having the users add a hash tag generated by you to their posts, they
market your business and in return, you can pick one of their posts to add to
your feed and give them a shout out.
There are many more benefits to using Instagram for marketing, all of which
you will gain once you start using the medium.