Chapter 3. Optimize your Instagram Profile and
Bio
Profile Name
Choose the right username and name for the account. Having the perfect
name and username can make a lot of difference, especially for business
accounts. Potential clients will use certain keywords to search for the kind of
products or services you offer. When they search for these keywords,
Instagram will only show results where usernames contain exactly what has
been typed in. So, if you want your account to show up frequently on search
results, keywords are essential. Also, display the brand name as prominently
as possible. You can make your username up to 30 characters long, but it is
better to keep it short and simple for the benefit of users. A short and catchy
username will make it easier for people to remember the account and search
for it. This username should reflect the brand as clearly as possible. You have
to be creative and create a recognizable username for the business account.
You can put in the name of the business but also make a creative play on it. If
the username appears to be taken already, think of similar alternatives. You
can use numbers and symbols but using random numbers on a business
username can seem a little unprofessional. You can add symbols like an
underscore or keywords like the location of the business instead. Instagram
allows you to change your username, but it is best to create a good one from
the beginning and stick to it. The name of the account is just as important as
the username. Once someone comes across your profile, your Instagram
name will be visible in bold. The name and the username of the account do
not have to be the same. Instead, you can add more keywords here since it is
not limited to a single word like in the case of the username. The name of the
business is generally kept as the Instagram name by most such users.
Many individuals who use Instagram for marketing tend to make the mistake
of ignoring their profile/bios. For the ones who do remember, their bio is
something they fill in a rush when they create their accounts.
However, this should not be the case. Your bio is a significant aspect of your
page, which is the first thing visitors see. It passes vital information regarding
your business, establishes a great first impression for your business and