visually appealing profile picture and cover photo can paint a thousand
words, it is still essential that you complete the details and provide as much
information as possible in order to bring life to your page.
Short Description - Tell your target audience what you are all about. This is
your opportunity to humanize your brand or business. Write a quality
description with smart use of keywords relevant to your industry/niche.
Keep it short and concise. As much as possible, do not exceed one to two
sentences. You can describe your page's or business' focus.
Business Hours - Let your potential customers know your store opening
hours.
Username – Your chosen username will be attached to your Facebook URL
(facebook.com/username). Because of this, you should choose an easy and
memorable one. This will help people find your page effortlessly.
Website Link – If you have one, do not forget to add your website URL. Get
attention from potential customers through Facebook and drive them to your
website.
Create a Group – This is definitely something you should consider. Create a
segment for your audience to connect with each other. It will give them a
chance to talk about your business, your products and services.
- Add call to action buttons.
If you look at the upper right-hand corner of the Page, you will find the
option to Add a Button. Take advantage of the traffic you're getting to prompt
visitors into taking action and get the results you hope to achieve e.g. visit
your website, visit your online e-commerce store etc.
Book Service - There are two options for buttons here. Book Now is ideal for
traveling agencies, hotel or B&B's. The second button is Start Order which
is appropriate for businesses in the food industry or any business offering
products.
Get in Touch - The following five button options will direct them to various
points of contact you make available.
Call Now - Let people call you without memorizing a number.
Sign Up or Contact Us - These buttons will direct users to your website and a
form for their details. It's best for subscription capture and lead generation.
Send Message - This allows users to send you a private message through your
page.