Identify Goals for Instagram Marketing
Before you can venture out and create content for Instagram, you must first
determine your goal for marketing on the platform. There are different goals
you can set in social media marketing. All of these should be for the benefit
of your business. But there are goals that would be more suitable in certain
situations for your business. Keep this in mind and see how the following
social media objective would benefit your overall business goals.
Increase Brand Awareness
Brand awareness is how many of your target market and/or audience knows
your brand. This goal also considers how well these people know your brand.
This knowledge can range from simple recognition of the brand name to an
extensive knowledge of your brand and what you offer to the market.
Brand awareness in social media is measured in follower count, reach of
social media posts, impressions on the profile and posts, and the degree of
engagement of social media users concerning your brand. These same metrics
can also measure goals concerning awareness on your brand’s product,
promotion, content, or campaign.
Common strategies used to increase brand awareness is usually through long-
term content creation, boosting posts, encouraging content sharing by
followers, contests, and paid advertisement.
Drive follower traffic to a link
This is a common objective in social media marketing strategies in brands
using other digital channels. These links often lead to landing and sign-up
pages in their websites or blogs. The premise behind this is they use social
media as a gateway to their sales or subscription funnel. Businesses and blogs
that implement this in their strategy experience the highest growth in terms of
website traffic.
This increase in traffic might not seem much in the short-term for profits.
However, the individuals’ part of this traffic is absorbing everything what the
brand wants their audience to learn about their industry, competitors,
products, and brand through content marketing. If they were able to get this
traffic to sign-up, they are retaining this traffic since updates for new content
are sent directly to the subscriber. As a result, they have a greater chance of