implement it for your brand.
Look for behind-the-scenes, employee content, user or customer content,
educational content, quotes, memes, statistics, funny content, newsjacking,
illustrations, content promotion, products, contests, giveaways, takeovers,
mosaics, tag requests, cross-promotion, and hiring announcements in their
feed and stories. Which of these do they frequently use? How do they use
these? What is the reaction of their audience for these posts? What do they
write in their captions for these posts? How do they encourage their users or
employees to create content for them?
Do not restrict your assessment on what works well for these profiles. In
order to make your brand stand out from the rest, you have to bring
something new to your target audience. You can do this by also looking at
what these profiles and their content lack. Look at gaps in their content that
could add value to the audience and areas that you can improve the quality of
the content.
Also, take a look at what they post on their stories. Although you will have to
rely on what they have posted for the past 24 hours, this can still give you a
hint on how you can use stories for marketing your brand. You can also
check their featured stories to see their best posts in this channel.
It will also help if you start following these profiles and frequently monitor
their activity. This will give you a better hint on their content for their stories
and live videos.