one that will match your marketing goals.
Product details
Show your followers the products you are selling and why they should buy
them. Uploading videos that show your products and their features a couple
of times a week is ideal. Doing this will be a great complement to uploading
lifestyle photos and videos. Uploading this type of videos will provide your
followers with an insight into what your brand embodies.
Product-in-action
If you want to break up the monotonous series of staged images on your feed,
uploading product-in-action videos would be a great solution. Your followers
will not want to see a series of showroom stock photos on your feed.
When you are trying to determine what video to create for product-in-action,
you must consider your audience and what gives them inspirations. What
kind of customers to do they have and what do they really want? Put yourself
in their shoes and look at your brand from a different point of view.