Social Media Marketing_ 7 books - Charles Edwards

(Budkaster2723) #1

account they will already know if the account is for them or if the account is
not for them.


They cannot instantly know if they should follow you or if they should not
follow you. If you check your current Instagram account or any of your social
media accounts, I'm sure you will see tons of people that are not your target
market following you. You will see people that can't even speak your
language following you, and this is bad for business. If you are trying to build
an Instagram page that is able to generate money for you, then you need to be
able to specify a target audience. You don't need a general target audience for
your Instagram account, you need a very specific audience .you need specific
people who are coming to look for specific kind of results to follow you, you
don’t want just any random person to follow you.


If you are building an Instagram account that sells clothes, then you need
people who are interested in fashion to follow you. If you are building an
Instagram account that sells shoes, then you need to sell to high-class ladies
that are interested in shoes to follow you. The same thing, if you are selling
watches on your Instagram account, then you need people that are interested
in luxury things to follow you. If you are trying to sell high fashionable
clothes or a 2020 model type of clothes, then you wouldn't want somebody
that is 60 years old to be following you. The same thing applies, if you are
sending women shoes, you wouldn't want men to be following your
Instagram account.


You will only want women to be following your Instagram account. So, you
have to determine your vision for your Instagram account. You also need to
determine where this account will be in the following 5 years. Are you going
to sell it off? Are you going to start an affiliate marketing? Are you going to
start drop shipping products? Are you going to sell digital products? What
exactly do you intend doing with the Instagram account?


You have to determine all that upfront, even before you create the Instagram
account, even before you click on the sign-in button on Instagram; you have
to determine exactly where your account is going to lead to. Because if you
intend to sell affiliate products on your Instagram account, then you will
manage it differently than if you want to drop ship products on your
Instagram account and you will manage it differently if you want to sell

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