keep you organized, and it helps you keep track of what works and
what didn’t. You can pick your campaign names according to campaign
type, country, network, demographics, language, and basically anything
that you’d like. That way, in future brainstorming sessions, instead of
saying Oh, remember that one campaign we did? That didn’t go very
well, what you would say instead is Oh, remember the Fantastic Feasts
campaign we did? And you and your entire team will know at once
which campaign is being referred to without having to comb through
various data just looking for the specific one.· Choosing Your Placements: To minimize the errors which might
happen during your ad process, it is important to scroll through
Instagram’s ad manager tool and check out the placement selection that
they have. Do this step before you start selecting your target audience
because it is going to help you decide if this ad is going to actually
work well on Instagram, or if it would be best on another social media
platform altogether. Sprout Social’s Media Buyer Shelby Cunningham
pointed out that “a good reason to always edit your ad placements was
because it would allow you to better track the performance of that ad on
the platform.”. Cunningham also went on to point out having Instagram
ads separated from Facebook ads will help you optimize the ad for the
specific platform.
· Choosing Your Audience: This is going to be the tipping point for
your ad. Choosing the right audience is going to determine if your ad is
a success or failure. Setting the right type of audience for your ad is
how you focus and zoom in on who your core target audiences are.
You’ll save yourself a lot of time and money when you target the right
audience group from the very beginning too. Fine-tuning your reach is
how you avoid spending precious advertising dollars hitting the wrong
groups of people who aren’t going to bring you any tangible results. To
fine-tune your audience, reach, select them based on age, gender,
location, language, demographics, behavior, and connections to name
just a few. Once you have selected the right audience group for your ad,
you’ll see the option of “Audience Definition” on your Ads manager
display. Make use of this function, because it is going to tell you if you
have targeted your audience too broadly or too specifically.