Chapter 3. Fan Pages
Facebook bases all its interaction on two things — profiles and pages. A
profile basically introduces a person, whereas a page introduces a company
or business. A profile is created for an individual looking to represent himself
or herself on Facebook, whereas a page is created by an individual to
represent his or her company or business. The same individual can create an
individual profile for himself, as well as a page for his or her company.
A profile can add friends (others using Facebook and will appear in the list of
friends). These can be friends, family members, and acquaintances of the
person. The page, on the other hand, can have likes and followers. Likes to
refer to the number of people who like the particular page, and in turn, the
company in question. These can be known or unknown people, as it is
impossible to know who has liked a page.
A profile's activity generally shows up in the news feed, as compared to a
page's feed. A person has to visit a page in order to know what is happening
on the page's feed.
There is also the option to create a group on Facebook. A group basically is a
place where like-minded people can collaborate. A person can create a closed
or a public group, depending on the creator's preference, and invite others to
join in. But it is not possible for a business to own a group and becomes
important for one to create a page for it. A business profile can partake in a
group, if necessary.
The very first step is to create a page. To do this, log onto Facebook.com and
click on the ‘create a page' button at the bottom. It will be easy if you already
have a Facebook account, as you can easily create a page by signing into your
existing account or you can enter Facebook.com/pages and create a page.
Then, you have to understand the different terms and conditions listed.
Once done, you can enter the name of the page. Remember to take your time
— don’t rush the decision. It is best to consult with friends and family before
coming up with a name for the page. Facebook allows just one change of
name once the page has been created.
Then, you can identify the type of business you own. You will have to choose
one of the following options.