Google Analytics
The Conversions Report
The Conversions Report helps you to quantify the value of social and shows
the monetary value of conversions and the conversion rates that occurred due
to referrals from Instagram and any of the other social networks. Google
Analytics can link visits from Instagram with the goals you have chosen and
your E - commerce transactions. To do this you will need to configure your
goals in Google Analytics which is found under 'Admin' and then 'Goals'.
Goals in Google Analytics allow you to measure how often visitors take or
complete a specific action and you can either create goals from the templates
offered or create your own custom goals. The Conversions report can be
found in the Standard Reporting tab under Traffic Sources > Social >
Conversions.
The Networks Referral Report
The Networks Referral report tells you how many visitors the social networks
have referred to your website and shows you how many page views, visits,
the duration of the visits and the average number of pages viewed per visit.
From this information you can determine which network referred the highest
quality of traffic.
The Social Visitors Flow Report
This report shows you the initial paths that your visitors took from social sites
through your site and where they exited.
The Landing Pages Report
This report shows you engagement metrics for each URL. These include page
views, average visit duration and pageviews and pages viewed per visit.
The Trackback Report the Trackback report shows you which sites are
linking to your content and how many visits those sites are sending to you.
This can help you to work out which sort of content is the most successful so
you can create similar and also helps you to build relationships with those
who are constantly linking to your content.