Introduction
Perhaps everyone—you, your mom, your dad, your neighbor, your
neighbor’s workmate—know who Justin Bieber is. With more than 60
million likes on his Facebook page, almost 50 million followers on Twitter,
and about 8 million subscribers on YouTube, there is no denying that Bieber
is one of the most celebrated people in Hollywood.
Back in early 2007, a twelve-year-old kid whose username was “Kidrauhl”
started posting song covers on YouTube. Of course, at first, he still didn’t
have many views. “It had a hundred views, then a thousand views, then ten
thousand views...” That kid was none other than Justin Bieber. After a while,
he got discovered by his manager who then sent him to Usher, and the rest is
history.
Unlike other Hollywood personalities who have the blood of celebrities
running through their veins, Justin used to be just like you and me, a simple
person who dreamed of making it big someday. For that matter, YouTube has
been his steppingstone to make his dream turn into a reality.
Just like Bieber, you too can make use of YouTube as a tool for making it big
on your chosen career, be it in performing, or even in your business. But first
of all, let us first discuss the basics of YouTube.
What is YouTube?
YouTube, just like Facebook and Twitter, is a form of social media.
However, its difference among other social media is that it specializes on
video hosting and sharing.
YouTube is a platform that enables video sharing to inform, entertain, inspire
and educate. Three former PayPal employees Steve Chen, Chad Hurley, and
Jared Karim founded YouTube in year 2005, and then Google bought it a
year after.
Since its introduction, YouTube has undeniably been a huge success.
Cofounder Steve Chen told Business Week two years after YouTube’s
foundation that they owe their company’s accomplishment to the emergence
and availability of affordable video cameras, the growth of fiber optic lines
from 1999 to 2004, and the increasing number of people with access to