Optimizing your Set-up on YouTube
For you to attract audience to your YouTube channel, you must learn how to
optimize your setup. Since there are millions of other YouTube accounts out
there, make sure that yours will stand out among the rest.
Brafton, a content marketing agency that helps online businesses, created a
list of ways on how you can optimize your YouTube setup.
- Channel setup and design. You must create a positive look on your
channel to attract your audience. Make sure to put your business logo, the
links to your website and other social media accounts, your profile
information, and keyword tags to make your account appear to search results. - Video content strategy. Come up with different video ideas that are
uniquely yours to be able to reach a lot of audiences and will boost your
sales. - Calls to action. Make sure that your viewers won’t just stay on their
couches after seeing your video. Put your call-to-action (CTA) on your
YouTube page, within the video itself, and to the video description. - Annotations. “Make sure your main points are clear with interactive
commentary,” writes Brafton. Annotations add background information,
CTA, and links to other related videos, on your videos itself. - Thumbnails. Thumbnails also affect one’s judgments with regards to
choosing which video to watch. Generate one that will stand out among the
rest. - Search friendly video tags. Use relevant tags for your videos so that
it will be easier for your videos to appear on search results. - Playlist. Make use of YouTube’s playlist feature to increase your
viewer’s engagement to your channel and videos. - Engage. Be accessible to your audience as much as possible and
communicate with them all the time. Update your channel as often as you can
and answer your viewer’s inquiries and comments. - Subscriptions, social, and cross promotion. Subscribe to other
accounts as well so that people can notice you more. Make use of those share