Social Media Marketing_ 7 books - Charles Edwards

(Budkaster2723) #1

● It must be at least 180x180 pixels.


● It should display at 160x160 pixels on a computer.


● It should display at 140x140 pixels on smartphones.


● It should be 50x50 pixels on feature phones.


● You must leave a space around, so the picture does not go all the way to the
edge.


● It is best for companies and businesses to use the company logo.


Cover photo
For the cover picture:


● It is recommended to use an 851x315 pixels, RGB, JPG picture that is less
than 100 kb.


● You can use the graph provided by Facebook to crop the image to the right
size. It is best to use a picture that is easy on the eyes and not too
overwhelming.


Calls to Actions
● Remember that it is extremely important for you to guide your audience
and tell them what to do on your page. Many people assume that people by
themselves understand whatever they are supposed to do on a page; however,
it pays to give them a clear instruction.


● It is best to create a "call to action" button that will allow your audience to
take appropriate action. You must also expressly mention it in words to drive
home the message.


Facebook Posts
Here are the specifications for Facebook posts:


● The news feed images should be 472x394 pixels and have an actual ratio of
236x197 pixels, and the image should be 504x504.


If you need help with this specification then here are some tools that you can
use to edit the picture, including Picmonkey.com and Canva.com.


Posting to page
● You can post unique links to your page by adding them to the page.


● You can choose a picture and post it on the page.

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