Chapter 6. How to Write a Great Title and
Description
Writing Great Title
Your title is your chance to make a good first impression. This is the first
thing people see before they decide which videos to click. Based on the title,
they will decide if your video is worth their time. If they find that your title
matches exactly what they are looking for, then your video will surely get a
click.
There’s no magic formula that guarantees a click-worthy title, but there are
ways to make your titles stand out.
- Use 10 words or less. It should be short and to the point.
- Include numbers if you are making a video listicle (e.g. 8
Strategies To Get More YouTube Subscribers) - Include the specific benefit of your video.
- Add the keyword or phrase in the title.
When it comes to YouTube videos, your titles are everything. The title is one
of the first things a viewer sees and often determines whether or not he or she
will watch that video. For the best results, you should put some extra effort in
to make sure that the titles of your video are appealing and inviting. Let’s
take a look at some keys for writing a good title:
Write descriptive titles. For example, if you uploaded a video of your dog
doing tricks, avoid titles such as my dog or beagle playing. Titles like those
don’t tell you much about what’s going on in the video. A better example of a
good title would be Beagle Performs Amazing Tricks Video. From this title,
you know that the video will be of a beagle dog doing something that you
may not see every day.
Include the word video in your title. Many people search for videos in
Google instead of directly in YouTube, so a typical search would be
something like dog trick video and yours would likely turn up in the search
results.
As always, be sure to do extensive keyword research for your title to make
sure that you’re using the best combination of words.