Editing Your Videos
Watch time, retention rate, and clickthrough rate are YouTube’s three most
important metrics. We’ll talk about clickthrough rate, but the watch time and
retention rate are both critical parts of the creation process.
The best way to thrive with these two metrics other than creating quality
content is through quality editing. Video editing can turn a good video into a
great one with multiple angles, audio effects, and other pattern interrupts.
There are plenty of tools available to edit your videos. Free ones like iMovie
and Movie Maker give plenty of options. While Adobe Premiere Pro is a
popular choice among YouTubers who have been at it for a while, I
personally prefer to use ScreenFlow to edit my videos.
A general rule of thumb for editing videos is to have at least one pattern
interrupt every minute. Anything from an audio effect to a different camera
angle qualifies. Incorporating more of these pattern interrupts will make your
videos more engaging.
If you prefer to delegate the video editing, I recommend finding someone on
onlinejobs.ph, Fiverr, or UpWork to get the job done. You’ll either have to
pay video editors on a per video or per hour basis. If you produce many
videos that require minimal editing, the per hour basis would be the better
approach. If you want highly detailed editing for each of your videos, you
should find a video editor who will charge you per video instead of per hour.
In either case, your video script will play a key role in speeding up your
video editor’s time. The video script doesn’t just contain everything you want
to say. It also contains all of the video edits you want to see in the video and
when you want to see them. This will make it easier for you or the person you
hire depending on which approach you take.
Without a video script like the one above, video editing can be extremely
tedious. Video editing can still take a considerable amount of time even with
the script, but you’ll easily save at least 30 minutes with the script in place.