Chapter 8. YouTube SEO
We will show you exactly how you can best optimize your videos for highest
search rankings. You’ll learn all the steps you need to take from uploading
your videos, to publishing and boosting your video. You’ll also learn all the
YouTube ranking factors that affect your rankings.
Important: Combining both On-Page and Off-Page SEO methods is a surefire
way to get the best ranking results. Remember to always test, test, test, and
track what you do so you can see what is or isn’t working and repeat the steps
at a future date.
Upload Your Videos
After editing your video, it’s time to upload it to YouTube. But before you
upload it, there are a few things you must do to optimize it.
- Prepare Your Video
YouTube and Google both look at the filenames and file meta data to check
for context and keywords. Therefore, to optimize ranking ability, you’ll need
to get it ready before you upload.
- Filenames and Meta
What you need to do is set the name of the video and thumbnail image file
the keyword phrase. This will give YouTube a clearer idea about what your
video is about.
Then, depending on the operating system you’re using, you can edit the video
file properties and add meta tags. I add the main keyword in there as well,
both for the video and the thumbnail.
- Upload as Private
Tip: I highly recommend uploading your video as private so you can add all
your video details and get everything ready to go before you publish it. Once