Browser, or a browser that allows you to view the html, you can right click
on the page and then select “view source”. Then type ctrl+f (PC) or cmd+f
(Mac), and type in “tags”. There should be a list of tags that you can copy
and paste at the end of your own list.
Why are we doing this? Because for this keyword, YouTube has determined
it is the most relevant, so by mirroring the tags, YouTube will see your video
as closely related and will rank it higher in the search results.
- Video Description
The description is also a very important element that cannot be
underestimated. The first three lines are the most important for two reasons:
firstly, because it’s the only part that’s visible by default, until you click on
the link to expand it. Secondly, because YouTube values the first lines the
most in terms of looking for relevant keywords and understanding the
meaning.
Tip: What you need to do is put your main keyword in the first line, as close
as you can to the front. If possible, copy and paste your title in the first line
instead of including something else. The first three lines is also where you
would put your main call to action link that you want people to visit.
For the rest of the description, you’ll need at least 300 words of content
relating to the video keyword. Ideally, it would be 800-1,000 words so
YouTube has more context to work with, but 300 is fine. You can either write
the content or paste the transcript in there.
Important: Make sure the main keyword is in there at least once somewhere
in the middle, and at least once near the end. Sprinkle some related keywords
and some of the tags in there as well, but do it naturally, you don’t want to
“keyword stuff”, which could have negative consequences.
Add a few links into your description back to YouTube to give yourself some
backlinks. Include a link back to the same video, and a link to your channel,
and also a link to a video that is ranking in the top 3 positions for your
keyword.