Chapter 9. How to Create Videos that Convert
Before jumping on the bandwagon and producing videos to upload on
YouTube, it is important to know what contents attract traffic and how they
are presented. Cat videos are awesome but earning three figures from it is
also a long shot. At the same time, overcomplicated productions may only
cost more than what it is actually worth.
As mentioned before, higher views mean higher passive income; therefore,
the video needs to attract a wider demographic. To achieve this, its
information and entertainment value needs to be carefully measured and
balanced.
To make brainstorming less strenuous, you can use the following as
reference. This will also serve as the initial step in creating videos for passive
income.
Tutorial Videos
Also known as how-to videos, these are basically among the easiest to
produce. Everyone is an expert of something, and experience and knowledge
are the only requirements for it. This can be a tutorial of any skill. Some of
the most popular videos are demonstrations of:
The use of software and programs
Craft-making and various constructions
Repairs
Hobbies (i.e. playing an instrument, gardening, and such)
Sharing self-developed techniques and secrets can assure high
views. In fact, these are what people look for in tutorials.Notes:
Determine if the demonstration is for beginners, intermediates, or
experts. This can affect the scope of interested viewers, and thus the
amount of passive income. Understand that introductory tutorials
always have a wider audience, because the video addresses the
problem of everyone who doesn’t have the know-how in the most
basic level. In contrast, expert level how-to’s will always be limited