Social Media Marketing_ 7 books - Charles Edwards

(Budkaster2723) #1
to the number of people who already have advanced knowledge on
the skill.
Fewer minutes are always more appreciated in how-to videos.
People look for straightforward and concise answers to their
problems. Spending time on answering unimportant questions like
who, when, where and why will only drive the audience away.

Explanation Videos or Documentaries
Think NatGeo, History Channel and Discovery when considering this type of
video. It’s not the cinematography that matters, however, but the questions
being answered. Apart from the how, it should explain the what, when,
where, who and why. The information presented should also be backed up by
studies and statistics for increased viability.


These videos aren’t limited to dragging subjects as well. There are YouTuber
geniuses who regularly come up with simple but attention-catching topics.
They focus on answering or explaining little facts, like why Americans are
circumcised, or where the best vintage cars are located. Darker subjects also
continue to captivate the curiosity of audience, like Illuminati secrets and
alien conspiracies.


Notes:


First of all, adequate knowledge and background on a chosen topic
is needed. Being careless in presenting information can only lead to
a damaged reputation.
Ideal video length is fifteen to twenty minutes for simple and fun
topics, whereas more serious ones may require hours. This video is
given bigger time allowances because every question has to be
answered. Its objective is to leave the audience with solid
information on the subject and should never be left with more
questions.

Interactive Videos
YouTube’s developers enabled uploaders to place annotations or captions
where links can be inserted; therefore, if a video needs to be linked to a
website or another video, the URL, or a button containing the link, can flash
or appear as the audience watch. Despite the existence of other video sites,

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