Social Media Marketing_ 7 books - Charles Edwards

(Budkaster2723) #1
the simplicity, vlogs are very popular, and views can reach up to
millions.
NOTES:
The more sensational the topic is, the more it will attract viewers -
the legalization of same sex marriage, for example. Downside of
this, however, is that it’s prone to receiving negative comments
from other users. But then again, the more negativity, the more
likely it is to become viral.
Aiming for a wider audience means steering away from niched
subjects. Topics should be something everybody can relate to. This
is why reactions on politics, entertainment industry, and blockbuster
movies are always opted for.
The shorter the video, the better. Just like in blogs, people prefer
reading fewer blocks of text. The same is expected in vlogs. Once
the main point has been stated, it’s time to conclude the video.

Participation or Let’s Play Videos
This is similar with a vlog, only that opinions are narrated over something.
For example, gamers could record their game, then as they play, they speak
out their commentary. Apart from production differences, what sets
participation videos from vlogs is how it doesn’t always have to focus on
opinions. In fact, what the audience look for in this are reactions.


Some of the most popular participation videos are horror games where the
players’ faces are recorded.


Again, something that everyone can relate to is preferable and
though this is more popular among games, this video is also
applicable on MV’s or sensitive movies and books (i.e. Fifty Shades
of Grey). One of the fast-rising channels today is Fine Brothers
Entertainment. They presented interesting settings like kids react to
old computers, or teens react to 90’s internet, and the reaction they
get from guests are something between noteworthy, adorable and
funny.
These are often given longer times, depending on what would be
reacted on. Some games, for example, last for hours, and the
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