Social Media Marketing_ 7 books - Charles Edwards

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need to be efficient in guaranteeing that you get the most out of the few
seconds or minutes that your audiences are listening. So, don’t waste time;
get to the point.


Use an Attractive Thumbnail
When you are out shopping for a can of soda, there are times when you might
get confused since there are many sodas to choose from. However, you end
up picking one that has attractive packaging. Well, this is how thumbnails
will help you stand out in the world of YouTube. When a user does their
search, they are given several search results to choose from. So, what makes
your brand different? Is it appealing from the first glimpse? Does it appeal to
your audience better as compared to other video posts?


Using an attractive thumbnail comes highly recommended. It is what gives
your brand an identity among other brands. Accordingly, if you design a
good thumbnail, you can be sure that you will pull several people to watch
your videos. From there, the quality of your video content will determine
whether you will lure customers to depend on your products or not.


Motivate Viewers to Subscribe
Your conversion rate will also be greatly improved if you have many
subscribers. The number of subscribers will indicate whether your content is
performing well or not. A low subscriber rate signifies that your content is
not alluring to your audience and they don’t find any reason to raise their
interest in the products or services that you offer. This could happen because
you are selling to the wrong people and you will get several dislikes on your
videos.


You need to motivate your viewers to subscribe to your business channel.
Give them something to look forward to by offering them informative content
that they cannot miss out on. The best part is that YouTube will reward you if
you manage to get many people subscribing to your channel. Therefore, this
means more money for your business. What’s more, many subscribers on
your channel also imply that your brand will have authority as compared to
rival brands.


Work to Ensure Videos Are Watched to the End
The length of time that your viewers spend watching your videos will tell a
lot about your content. If your viewers watch your videos to the end, it means

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