that they were interested. They wanted to find out more about your company
and the products or services that you offer. On the contrary, videos that are
not watched to the end could mean that they are not entertaining. Maybe your
introduction was not catchy enough. Make sure that your videos are watched
to the end.
Evaluating the length of time your viewers watch your videos can be done by
using the Watch Time metric. It tells you the amount of time spent on your
video. As a result, you get to improve where you think that your videos are
not performing well.
PlaylistsNothing beats the convenience that one finds when listening to their favorite
music on YouTube. If there is a specific artist with songs that you love,
YouTube makes your life easy by giving you a full playlist of their songs.
Your playlist will, therefore, continue playing until you choose other songs.
The point here is that your brand should also have a playlist of its own. Your
audience should not be lured to depend on other brands when you can offer
them what they are looking for. Thus, you need to invest in your playlist to
warrant that the eyeballs are only glued to your brand and nothing else.
Partner with Non-Competitive Channels
You could transform your sales overnight if at all you partner with the right
YouTube personalities. Manufacturers understand how this works. There are
those manufacturers that have teamed up with popular YouTube personalities
to market their products for free. This means that they offer their products to
be used freely by YouTube marketers. In the end, it is a win-win situation for
them. They get more customers coming their way.
Equally, you could also leverage the benefits of partnering with brands that
you are not competing with. For instance, if you are dealing with
complementary products, you could work together to strengthen your
authority on YouTube.
With these few pointers, you can increase your conversion rate on YouTube.
The main thing is to focus on the customer. Understand what they need first.
Thereafter, conduct research on ideal ways of meeting their needs. A satisfied
customer will always tell their story to their friends on social media. The