Social Media Marketing_ 7 books - Charles Edwards

(Budkaster2723) #1

Tip #5: Community Sponsors


One of the newest ways in which YouTube has allowed a channel to
monetize is through enabling a “community sponsor” feature. This feature
allows viewers to sponsor a channel by making a monthly payment.


What this enables subscribers to do is to become a VIP member of that
channel. Perhaps viewers aren’t as interested in that type of recognition as
they are interested in supporting the channel. This is why you often see
YouTubers exhorting their viewers to support their channel.


This type of monetization can certainly generate a significant stream of
income to a channel. Also, while this is a relatively new feature, it certainly
affords the opportunity for successful channels to generate enough revenue to
keep them alive.


This type of income is subject to taxation. In general, channel owners receive
70% of their revenue after taxes. Sure, losing 30% to taxes is nothing to
sneeze at, but it does provide another relevant source of income.

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