Chapter 11. How to Promote Your YouTube
Channel
You have produced a video, or two, and a company to market and sell, but
the research has just started in many respects. You'll need a plan to make sure
that people other than your family and friends see your film. You can't just
post the video in the same manner and wait for people to come to you. When
pushing the snowball down the hill, publicity plays a significant role.