have to say will be more than willing to sit and watch the entire thing. This
really is a win-win situation when it comes to advertising.
The second type of TrueView ad is known as Video Discovery. Video
Discovery simply means that your video is placed in key locations on
YouTube, usually at the top of the recommended videos or in the search. This
simply sticks your video up at the top and allows for consumers who are
interested to click on it and watch your ad. You are charged, however, every
time a viewer clicks on that ad, regardless of how long they watch it.
Unskippable Ads:
If you’d prefer that your viewers see the entirety of your ad, without the
option to skip, then you’ll need to simply use either the pre-roll or mid-roll ad
option. Pre-roll is an ad that is placed at the very beginning of the video and
mid-roll ads will show up in the middle. Both are unskippable and have a
maximum time of 20 seconds. However, times are paring down somewhat,
and 15 seconds is becoming the norm in terms of unskippable ads.
The cost for pre or midroll ads is what’s known as CPM or cost-per-mille,
meaning for every 1,000 views, you are charged. The rates, of course, vary
based on a number of factors, including the ad space that you are targeting,
the number of advertisers who are trying to move into the same space and the
number of viewers who usually watch the types of video you are advertising
in front of.
Bumper Ads:
A bumper is an extremely short ad, lasting to a maximum of 6 seconds. They
are unskippable, just like pre and midroll, and they have the same fee
structure. The big question would be, why use a bumper ad? Six seconds
might seem very short, but the purpose of a bumper ad isn’t to outright call
for action. Rather that short of a time will increase what’s known as ad recall
lift. Ad recall lift represents how many people will remember your
advertisement within a period of two days. By running small, quick bumper
ads in conjunction with a larger advertising campaign, you have a greater
chance of helping customers remember your ads. And if they remember your
ads, they may end up deciding to check it out after a while.
Another valuable asset that bumper ads bring is the fact that they are short.
Most consumers these days don’t particularly enjoy ads and would much